This analysis reveals how fintech and artificial intelligence improve security and customer experience in finance.
Financial technology and artificial intelligence are coming together to drive a global financial revolution. This partnership is transforming the finance industry by changing how we approach, use, and understand financial matters. A closer look at these developments reveals new opportunities and challenges that result from merging these technologies. Fintech, which combines finance and technology, primarily aims to provide exceptional customer service and ensure secure transactions. It seeks to improve the customer experience by offering a more personalized and user-friendly financial environment. Intuitive apps, automated financial advisors, and accessible services break down traditional barriers, making transactions faster and more transparent. Fintech emphasizes security through advanced methods like biometrics and two-factor authentication, supported by technologies such as machine learning to detect and prevent fraud. These solutions also help ensure compliance with regulatory requirements, making it easier to manage complex financial rules.
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Pinki Rani Dei (2025) studied this question.
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