Proceso de comercialización de productores orgánicos desde la agricultura familiar: el caso de Organi.co en Colonia Valdense, Uruguay

Organic family farming in Uruguay faces significant challenges in its commercialization processes, especially in small-scale settings with limited institutional capacity. This study examines the case of Organi.co, a collective of organic family farmers in Colonia Valdense, active from 2016 to 2022. Using a qualitative approach based on semi-structured interviews and content analysis, the group’s social, productive, and commercial dynamics are explored. The findings show that, although associative commercialization enhances social cohesion and diversifies sales channels, structural limitations remain, such as the lack of current certification, low production scale, poor farm planning, and limited market visibility. Furthermore, the Centro Emmanuel’s coordinating role is crucial in logistics and commercial coordination. This study offers original evidence on a topic that has been underexplored in Uruguay and provides relevant lessons for similar initiatives, emphasizing the need to develop public policies that enhance commercialization in organic family farming.