Model of Increasing the Competitiveness of Enterprises in the Context of European Integration Development

The paper investigates the enhancement of enterprise competitiveness within the framework of European integration. Ukrainian enterprises must adapt to strict EU standards, high market competition, and rapid digitalization, requiring the mobilization of internal capabilities. The study aims to develop an integrative model that unites key internal and external competitiveness factors. A combination of systemic, structural-functional, and modeling approaches was applied to ensure analytical coherence. The resulting graphical model illustrates the interaction between innovation, human capital, resources, digital transformation, marketing, and institutional adaptation. The model supports strategic planning and performance assessment. Its originality lies in offering a unified framework for sustainable enterprise competitiveness in integration conditions.