Remo-Yosakoi Festival 2023 As A Media For Surabaya Tourism Promotion

The primary objective of this study is to explore how the 2023 Remo-Yosakoi Festival was utilized as a tool for tourism promotion and to understand its impact on Surabaya’s image at the global level. This research employs a qualitative method with a focus on primary data analysis, obtained through interviews with representatives from the Surabaya Department of Culture, Youth, Sports, and Tourism, as well as documentation from the festival activities. The findings indicate that the Remo-Yosakoi Festival 2023 has the potential to significantly enhance Surabaya’s tourism appeal by showcasing the city’s cultural identity to an international audience, particularly in Japan. Additionally, the festival strengthens bilateral relations between Indonesia and Japan, although there is still room for further development in long-term tourism promotion strategies. In conclusion, the 2023 Remo-Yosakoi Festival plays a strategic role in supporting cultural diplomacy and tourism promotion in Surabaya. Through cross-cultural collaboration between Indonesia and Japan, the festival not only fosters intercity relations but also successfully presents local arts and traditions to an international audience. By offering a unique and inclusive performance, the festival contributes to shaping Surabaya’s image as a culturally diverse and attractive tourist destination.