As a typical symptom of digital capitalism, digital labor alienation perpetuates the logic of alienation revealed by Marx while forming a more concealed exploitation system through data monopoly, algorithmic control, and platform hegemony. Analyzing the dual character of digital labor commodities and its new forms of alienation based on the labor theory of value reveals that capital achieves comprehensive domination over the labor process through technological empowerment, causing laborers to lose their subjectivity under the illusion of free labor. To sublate this alienation, practical efforts must unfold across three dimensions: promoting open-source technology and data commonization to dismantle capital's monopoly of the means of production, breaking platform discursive hegemony to reconstruct the cultural ecology of labor, and awakening the class consciousness of the digital proletariat to transform them from technological objects into historical subjects. This path of liberation constitutes both a contemporary development of Marx's theory of alienation and reveals the socialized potential of digital technologyonly when algorithms and data return to the community of laborers can digital labor achieve its essential return from a means of livelihoodto a free conscious activity,opening new historical possibilities for the comprehensive development of the person.
Haonan Qin (Wed,) studied this question.
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