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September 23, 2025International Journal of Humanity and Social Sciences

Gender Roles Stir the Recipe: How Learning Orientation Fuels Innovativeness in Tanzania’s Food-Processing Firms

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Authors

AKAnsila Bazil KisamoKKKim A. KayunzeTATumaini Allan

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Overview

Analysis highlights the impact of learning orientation on innovativeness, with gender roles having no moderating effect.

Key Points

  • Learning orientation significantly enhances innovativeness among food processing firms in Tanzania, promoting growth.
  • Key components like commitment to learn and shared vision positively influence innovativeness, which is vital for survival.
  • The study utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess relationships and effects.
  • Understanding these dynamics can help policymakers create supportive environments for food processing firms aiming for innovation.

Cite This Study

Kisamo et al. (2025) studied this question.

synapsesocial.com/papers/68d4739d31b076d99fa6baa0https://doi.org/10.47941/ijhss.3194
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