Effects of Entrepreneurial Motivational Factors on the Performance of Women-Owned Businesses in Keffi, Nasarawa State

This study investigated the relationship between entrepreneurial motivation and the performance of women-owned businesses in Keffi, Nasarawa State. The research focuses on two key independent variables: financial gain motivation and autonomy motivation, examining their impact on various dimensions of business performance as dependent variables. Drawing on a quantitative research approach, data was collected from 258 women entrepreneurs using structured questionnaires adapted from validated scales. Findings indicate that autonomy motivation significantly enhances business performance, aligning with previous research emphasizing independence and self-direction as critical factors in entrepreneurial success. Conversely, financial gain motivation shows a negative impact on business performance, highlighting the complexities in entrepreneurial motivations. Recommendations include fostering autonomy through mentorship programs and entrepreneurial training, balancing financial goals with intrinsic motivations, and creating supportive policy environments. These insights contribute to understanding the nuanced dynamics of women entrepreneurship and offer practical implications for enhancing business sustainability and growth.