Survey explores impulse consumption of local life services on TikTok by Chinese digital natives, suggesting key influencing factors.
This study takes Chinese digital aborigines as the research object to investigate their impulse consumption behaviors of local life services on the TikTok platform and their influencing factors. The study used a questionnaire survey method involving post-90s digital natives within four regions: northwest, southwest, southeast, and northeast of China.
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Huang Cong (2025) studied this question.
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