Exploration on the Path of Integrating Excellent Traditional Chinese Culture into Ideological and Political Education in Colleges and Universities

Ideological and political education is crucial for implementing the fundamental task of fostering virtue through education. Colleges and universities, as the main front, shoulder the important responsibility of cultivating talent. At present, with the exchange and collision of Eastern and Western cultures, it is necessary to accelerate the effective integration of excellent traditional Chinese culture with ideological and political education in colleges and universities. Firstly, based on college classrooms, excavate the ideological and political elements of traditional culture and integrate them into courses; Secondly, carry out practical activities, such as traditional culture themed lectures and experience activities, to enhance students’ cultural identity; Thirdly, build a “Internet +” new system, use new media platforms to spread traditional culture, and strengthen the leading role of ideological and political education, to help build a cultural power.