From Theory to Action: Raising Awareness for Brain Health Through the #BrainHealthChallenge2025

Background/Purpose: Brain Health embraces the full spectrum of cognitive, emotional, behavioral, and social functions essential for navigating everyday challenges. Neurological and psychiatric disorders affect more than 50% of the global population, with a relevant and rising burden of brain disorders in the pediatric population, with an increasing risk of factors such as excessive screen time. To reach the younger population, social media has been used for various health purposes. One prominent example is the Ice Bucket Challenge, launched to promote awareness of amyotrophic lateral sclerosis. The primary goal is to raise Awareness for Brain Health through a low-threshold, social media-driven campaign and promote preventive brain health habits.