Motivational Factors for Shopping for Building Material Products through E-Commerce: Case Studies in Indonesian Jakarta Communities

The development of e-commerce in Indonesia is now showing a positive trend. Many users have taken advantage of e-commerce in shopping for various kinds of products, including building material products. The purpose of this study is to explain the motivational factors for shopping for building material products through E-commerce. The case study was conducted on the people of Jakarta Indonesia who are customers of various e-commerce. Interviews were conducted with five informants who also had experience in shopping for building materials in e-commerce. This study found that the motivational factors for shopping for material goods through e-commerce include security factors, user convenience in finding goods, economical price factors and customer satisfaction factors.