Publishers can upgrade to Crossmark 2.0 with mobile-friendly features, indicating improved access and easier use.
TL;DR… In a few weeks, publishers can upgrade to the new and improved Crossmark 2.0 including a mobile-friendly pop-up box and new button. We will provide a new snippet of code for your landing pages, and we'll support version v1.5 until March 2017.
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Kirsty Meddings (2016) studied this question.
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