El andar digital en Facebook: ethos y memorias de personas en tránsito por México

This paper seeks to unravel how the digital social network Facebook constructs a favorable discourse to migration and migrants in transit through Mexico. To this end, a discursive and semiotic-multimodal analysis of pro-migrant Facebook accounts is carried out, inquiring into emotions, metaphors, narratives, and recurrent argumentative topics. Two central ethos are detected: that of the migration manager, who conceives migration as a phenomenon that must be organized through bureaucratic procedures, and even promotes a change of legal status (from migrant to resident); and that of the facilitator-participant, who promotes a more humane, supportive, and understanding image. These pages may contribute to the reflection on a less studied discourse, alternative to the securitizing, rejectionist, or xenophobic one. Preliminary results show that even within the pro-migrant discourse and among supposedly like-minded accounts, there are discordant voices and conceptions about migration.