Research on the Innovative Balance Model Between Technology and Humanity in Science and Technology Elderly Care EntrepreneurshipFrom the Perspective of New Generation Business Model

The global aging population has been intensifying the demand for innovative elderly care solutions, with technology-driven entrepreneurship emerging as a key response. However, current approaches tend to prioritize technological progress over human factors, resulting in an imbalance in service delivery and a gap with real needs. This study explores the integration of technology and humanism in elderly care entrepreneurship through business model innovation, leveraging the Business Model Generation framework. Based on the framework of business model theory, this study proposes a technology-humanity balance model that emphasizes the integration of humanistic values into scientific and technological applications to meet the functional and spiritual needs of the elderly through case studies and theoretical integration. The findings highlight that business model innovation, especially through the value proposition and customer relationship dimensions of the Business Model Canvas, can effectively harmonize technological efficiency with humanistic care, achieve the dual drive of function + emotion, provide practical reference for technology-based elderly care entrepreneurs, and contribute to academic discussion and practical application.