This analysis explores how movie posters promote films, highlighting differences in advertising approaches locally and globally.
The article examines the movie poster as an advertising tool and its role in promoting a movie. Particular attention is given to the dual nature of cinema, which combines features of a commercial product and a work of art, and thus determines the specific approach to its advertising. The main functions and goals of the movie poster are considered, as well as the key features of its evolution in different historical periods. The work provides a comparative analysis of the specific ways of promoting movies within the country and abroad, revealing differences in approaches to creating advertising materials.
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Ekaterina M. Mikhalkina (2025) studied this question.
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