Dakwah dan Kemandirian Ekonomi: Urgensi Penerapan Model Da’i Preneur di Era Modern

In the modern era marked by globalisation and technological advances, the challenges of da'wah require da'i to not only excel in the scientific aspect of religion, but also have economic independence so as not to depend on da'wah rewards. This study aims to examine the urgency of applying the Da'i Preneur model as an integrative effort between da'wah and entrepreneurial activities based on Islamic values. This study was conducted through a qualitative approach with a literature study method of relevant literature. The results showed that in the context of globalisation, a da'i is expected to be able to take an active role in the world of business and technology. Technological advances have opened up vast business opportunities for all levels of society, including da'i. Therefore, becoming a Da'ipreneur is a necessity as well as a form of exemplification that follows in the footsteps of the Prophet Muhammad and his companions. In practice, Da'ipreneurs act as role models for the community, both in religious aspects and in the application of business ethics based on Islamic values. Economic independence owned by da'i will eliminate financial dependence in da'wah activities, even allowing da'wah to be financed from the results of their business. Thus, the principle of ‘life for da'wah and not da'wah for life’ becomes a reality that can be realised.