Dakwah di era VUCA: Strategi Adaptif dan Tranformasi Digital dalam Menyebarkan Pesan Islam

This article examines the transformation of Islamic da'wah in the face of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era which is characterized by rapid changes and high uncertainty. The research focuses on the impact of digitalization on contemporary da'wah methods, approaches, and challenges. Through a comprehensive analysis, the article identifies how social media and digital technology have changed da'wah communication patterns from hierarchical to more interactive and participatory. The findings show that while digital transformation opens up vast opportunities in terms of content outreach and personalization, Islamic da'wah also faces significant challenges in the form of misinformation, online radicalization, and changing audience preferences. This article offers an adaptive strategy that integrates traditional approaches with digital innovation through hybrid concepts, as well as emphasizing the importance of critical digital literacy and cross-disciplinary collaboration. The futuristic reflection presented leads to a post-VUCA paradigm that demands a synthesis between tradition and innovation, with an understanding of maqasid sharia as the foundation to ensure that Islamic da'wah remains relevant and principled in the midst of the dynamics of the times.