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October 2, 2025Journal of Enterprise and DevelopmentOpen Access

Social Media Marketing, Brand Image, e-WOM, and Service Quality as Drivers of Trust in International Personal Shopper Services

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Authors

EKErilia KesumahatiGLGino J. LimWYWisnu Yuwono

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Overview

Quantitative analysis reveals that social media marketing and e-WOM significantly enhance trust in Jastip services.

Key Points

  • All independent variables, including service quality and brand image, significantly affect consumer trust.
  • E-WOM and brand image demonstrate the strongest influence on trust in personal shopper services.
  • Social media marketing positively impacts brand image, service quality, and consumer trust.
  • Strengthening digital marketing strategies can enhance customer loyalty and support economic growth.

Cite This Study

Kesumahati et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3a83cbc991d0a229cfhttps://doi.org/10.20414/jed.v7i3.14153
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