The adoption of generative artificial intelligence (GAI) applications has bolstered efforts toward human-machine collaboration. Given the lag in research on AI and religion, this study examines how pastors engage GAI to develop religious human-machine communication practices that constitute their leadership. Findings from in-depth interviews with pastors in the U.S. reveal that they view GAI as an idea generator, research assistant, co-author and translator. Clergy enact multiple ways to incorporate GAI communication in religious education and to enhance sermonic performances. Concurrently, pastors perceive tensions between innovation and established rites, as they contend with the authenticity and spiritual depth of GAI content while meeting the needs of their congregants amid temporal and resource challenges. This article concludes with implications for future research, AI governance and ethics.
Cheong et al. (2025) studied this question.