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October 2, 2025West Science Social and Humanities StudiesOpen Access

Marketing Sustainability through Local Wisdom and Cultural Narratives: A Global Bibliometric Perspective

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LJLoso Judijanto

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Overview

Bibliometric analysis reveals evolving themes in sustainability marketing, highlighting cultural narratives and collaboration dynamics.

Key Points

  • The analysis shows a shift toward human-centered sustainability practices, integrating local wisdom and cultural narratives.
  • Key findings indicate dominant themes of sustainability and sustainable development, alongside emerging concepts like sustainable tourism.
  • The research utilizes bibliometric analysis with VOSviewer on data from 2000 to 2025, mapping keyword co-occurrences and institutional collaborations.
  • Notably, the role of the Global South in sustainability discourse is evolving, particularly seen in contributions from Indonesia and Malaysia.

Cite This Study

Loso Judijanto (2025) studied this question.

synapsesocial.com/papers/68de79685b556a9128e1a98ahttps://doi.org/10.58812/wsshs.v3i09.2265
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