Case study highlights the influence of Airbnb and Vrbo on related property services, suggesting new market potential.
In this research, we develop a series of propositions for future research based on a live case. The focus of the paper is the opportunities for complementary industries, such as, maintenance and janitorial services, created by Airbnb and Vrbo type apps.
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Aldrich et al. (2025) studied this question.
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