The Voice of the Skies: The Influence of Internal Communication on Aeronauts' Recommendation

Objective: This study aims to analyze the influence of internal communication practices in Brazilian airlines on aeronauts’ intention to recommend their companies as workplaces, contributing to greater employee engagement and talent retention. Theoretical Framework: The research is grounded in theories of organizational communication, employer branding, and organizational identification, highlighting internal communication as a strategic tool in high-turnover environments such as the airline industry. Method: A quantitative approach was adopted, using a structured questionnaire answered by 378 aviation professionals. Data were analyzed through exploratory factor analysis and multiple regression to identify key dimensions of internal communication and their impact on aeronauts’ recommendations. Results and Discussion: Four main dimensions were identified: “Relationship with the Communication Department,” “Use of Internal Communication Tools,” “Organizational Identification,” and “360º Integration.” Together, they explain 40% of the intention to recommend, with “Organizational Identification” and “360º Integration” being the most influential. Positive aspects such as meeting quality and interpersonal relationships were noted, but weaknesses emerged regarding the ineffective use of electronic tools and limited access to strategic leadership. Research Implications: The findings underscore the importance of more effective communication policies to enhance integration, improve employee experience, and strengthen employer branding in the airline industry. Originality/Value: This study contributes to the literature by providing empirical evidence on the role of internal communication in retaining and engaging aeronauts, highlighting dimensions rarely explored in Brazilian commercial aviation.