Group interviews explore how COVID-19 shaped parasocial relationships in podcasts for young Latina/o/x listeners, highlighting new media consumption patterns.
There is a need to delve into major subgroups among Latina/o/xs and identify emerging patterns in their understanding and consumption of new media. This study used six small-group interviews to explore the fluidity of parasocial dynamics with podcasts in the context of young Latina/o/x podcast listeners experiencing the COVID-19 lockdown. The conceptual acronym EASY (Engaged Experience, Accessible Authenticity, Socialization in Solitude, and Youth and YouTube) was developed to interpret pandemic listening amount Latina/o/x podcast users.
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Soto-Vásquez et al. (2022) studied this question.
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