Educational innovation in hybrid environments: an instructional proposal based on TPACK and Lean Startup

Currently, emerging trends in education demand innovative teaching and learning practices that strategically integrate information and communication technologies. This integration requires an effective articulation of pedagogical knowledge, disciplinary content, and technological resources. This work porposes to propose an instructional approach based on Lean Canvas and the TPACK model, enabling educators to design dynamic and flexible learning experiences aligned with their students’ needs. The text is based on a propositional methodology with a qualitative approach supported by a literature review. Based on this, an iterative instructional design model is presented, using the Lean Canvas as a structuring tool and the Lean Startup Build-Measure-Learn cycle for possible empirical validation. The proposal encourages the incorporation of active methodologies and digital tools to implement a continuous improvement process, aimed at formative assessment and feedback. Consequently, it aims to offer an option that strengthens teaching processes, improves student engagement, and enhances pedagogical effectiveness. It is concluded that the integration of these benchmarks can enable agile and optimal instructional design that promotes meaningful learning experiences in various disciplines