The purpose of this study is to analyze the visible development of the trend and emerging e-commerce field in the tourism sector. The population of the study is made up of all the managers who are interested in the online sales channel at the 5-star Resort Hotels located in Antalya province in Türkiye. As a result of the research, the opinions of the managers are that hotels can increase their sales volumes by providing the opportunity to reach many audiences by using the e-commerce platforms they have created, reduce costs, and provide long-term opportunities by establishing closer relationships with guests.
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Tükenmez et al. (2024) studied this question.
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