Development and Transformation of Financial Companies in the New Era

The purpose of this study is to explore the transformation strategy of financial companies in the new era and its effect evaluation. As an important part of China's accounting service industry, financial companies are facing many challenges and opportunities in the new era background. In order to adapt to the new market environment, financial companies need to carry out a series of transformations to enhance their competitiveness. In a word, this study makes a comprehensive discussion on the transformation strategy and its effect of financial companies in the new era, and provides a useful reference for Chinese financial companies. In the future development, finance companies should continue to deepen reform and innovate to meet the requirements of the new era and achieve sustainable development.