Cannabis Business and Tourism Impact at a Southern California Destination

Cannabis has been legalized for both medical and recreational purposes in many states. Some tourists are drawn by the availability of legal cannabis that in turn, deliver economic benefits to the destination. Where it is legal, cannabis and related businesses attract new marijuana-motivated travelers as well as returning vacationers. Previous studies have shown that the legal cannabis industry can have a positive economic impact at a destination, including increased tax revenues and creating jobs. Additionally, hospitality and related businesses may see revenues increase from new and returning travelers who use it for various reasons, including trying it for the first time. This study focused on the cannabis business in a tourist destination.