The digital economy is a new environment for running a hotel and any other business, to which business was forced to respond first, which was associated not only with threats, but also with new opportunities of digital technologies: reducing transaction costs, pinpoint targeting and wide coverage of the target audience, increasing labor productivity, reducing the time for online communications with partners, clients, increasing customer satisfaction through fast and effective feedback. The article analyzes the main digital technologies and their application in business.
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Zhen Pan (2024) studied this question.
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