The study provides valuable insights into the relationship between marketing strategies, innovative technologies, and consumer behaviour in the FMCG sector for personal care products. This study aims to analyze the marketing strategies and innovative technologies employed by the Fast-Moving Consumer Goods (FMCG) sector, specifically focusing on personal care products. It investigates the influence of male and female buying behaviour on factors affecting consumer behaviour and how these factors shape a company's marketing strategies.
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- et al. (2024) studied this question.
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