Sustainability as Proper Investment: Organisational and Field Level Effects of Grand Challenges in the Case of Swiss Banking

For business firms Grand Challenges (GCs) have become both a social expectation they must meet and a promising opportunity to make profits. Based on the insights of the organisation-society approach, we use the example of banks to show how social and ecological problems are translated into manageable objects and how this translation corresponds to changes at the field level. We identify new forms of collaboration, the emergence of new professionals, and the further trainings of established professionals as a promising research perspective.