Digital Propaganda in South Asia: An Analytical Perspective

This article examines the existing response strategies of Pakistan to Indian digital propaganda on the Kashmir Issue. By analyzing key propaganda strategies on X (formerly Twitter), state-sponsored X accounts, media reports, and academic scholarship, the researcher has identified a number of deficiencies in the prevalent approach and offers policy recommendations for better practices. Overall, this article recommends that Pakistan should articulate a response strategy that has clear objectives, is powered by algorithms and computational techniques, should include news actors, and utilize the void created by India's state-backed digital propaganda machinery.