Environmental Locus of Control in Island Travelers and Pro‐Environmental Behavior

The present research aims to enhance the understanding of island travelers and their behavior through the lens of the environmental locus of control. This study incorporates the important factors of cognitive and affective stages that influence pro‐environmental behavior depending on the level of internal and external environmental locus of control. The research findings provide evidence about the level of environmental locus of control in regards to island travelers and the formation process of pro‐environmental behavior based on the cognition‐affection‐conation model. Last, this research shows how the internal and external environmental locus of control moderate the relationships among the core constructs that contribute in order to develop environmentally friendly behavior. The findings offer several academic and practical implications for sustainable island tourism.