Leveraging E-Communication for Talent Development: Exploring the Digital Capabilities of Athletes and Coaches in Nairobi's Basketball Training Hubs

This study examines the e-communication capabilities of athletes and coaches in the talent development of basketball players at training centers in Nairobi, Kenya. Utilizing the theories of socio-technical systems and digital literacy, the research explores how digital communication tools can enhance or hinder talent development.A mixed-methods approach was used, involving quantitative surveys, qualitative interviews, and observations, with a sample of 313 participants, including 250 athletes and 63 coaches.The findings reveal that while e-communication tools offer benefits in accessibility and efficiency, significant gaps exist in digital literacy among athletes and coaches.Limited access to technology and connectivity issues were major challenges, reported by 40% of athletes and 35% of coaches, and by 50% of athletes and 45% of coaches, respectively.Additionally, 37% of athletes had never engaged in online communication with their coaches, indicating a gap in tool adoption.The study concludes that despite the potential of e-communication to revolutionize talent development in sports, its effectiveness is currently limited by digital literacy challenges and inadequate infrastructure.Recommendations include targeted digital literacy training, improved connectivity, and the integration of e-communication strategies into coaching practices to enhance basketball talent development in Nairobi.