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Effective leadership and management are indispensable for creating high-quality environments in educational institutions. They support and motivate faculty, ensure efficient teaching and learning, and foster a culture of continuous improvement and innovation. This way, effective management enhances the institution's overall academic performance and reputation. This qualitative study aimed to investigate the perception of university directors and principals regarding the need for professional development for faculty members. A total of seven directors and principals from different divisions and campuses of the University of Education, Lahore, were selected as a sample for the study using a purposive sampling technique. Semi-structured interviews were conducted to gain in-depth information from the directors and principals. The interviews were meticulously transcribed verbatim and subsequently translated into English. Thematic analysis was used to analyse the data after transcription. Researchers explored that principals and directors perceived professional development needs for the faculty in three significant domains including research-related professional development needs, teaching-related professional development needs, and collaboration-related professional development needs. The fulfillment of these needs can play an essential role in improving the ranking of the university as well as addressing the challenges of the 21st century. The university administration can address these needs by offering relevant PD opportunities and support to the faculty so they can engage themselves in research-related activities and seek collaboration to promote a research-oriented culture within the university.
Rashid et al. (Sun,) studied this question.