The Impact of Enterprise ESG Performance on Business Strategy: Taking Procter & Gamble as an Example

In today's era of rapid development of the green economy, environmental protection has become a global consensus. Environmental, Social and Governance (ESG) is an emerging investment concept and enterprise evaluation standard that measures the sustainable development capabilities of enterprises. ESG performance reflects a company's contribution to the environment and society, as well as the effectiveness of its internal governance. This paper will explain the impact of ESG performance on Procter & Gamble (P&G) from three aspects of ESG. Analyze the current problems of P&G Company based on three cases, such as company product innovation design, inappropriate marketing topics and insufficient coordination between the company’s production and logistics processes. The analysis results show that corporate innovation should be promoted, companies should be further encouraged to strengthen ESG construction and the company's products still need to be enhanced with innovative designs that help protect the environment. If companies cannot be green and environmentally friendly in their production and operation processes, their long-term development will be threatened.