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Internet public opinion is a dynamic process of change, which is characterised by hiddenness, suddenness, complexity and volatility. The governance of online public opinion is a systematic project that involves network communication, government governance, social organisations, public will and other subjects. Strengthening the comprehensive governance of online public opinion requires innovating governance concepts and mechanisms to solve the problem of online public opinion at source; strengthening institutional construction and collaborative governance to improve the mechanism for managing online public opinion; enhancing professional skills and media literacy to improve the ability to govern online public opinion; and innovating information dissemination means and methods to enhance the dissemination efficacy of online public opinion. By innovating governance concepts and mechanisms, integrating social resources, improving the construction of the network communication system, and enhancing the media literacy and professional skills of netizens, the capacity and level of network public opinion governance will be enhanced.
Jingyu Sun (Sun,) studied this question.
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