A study of multimodal travel behavior of shared transportation under finite rationality

The development of shared transportation provides travelers with various travel modes, making travel paths and travel modes increase in the travel process. Most of the existing studies on multi-modal travel believe that travelers are completely rational in their travel choices, but in actual travel, travelers are affected by information acquisition ability, cognitive level and other factors, and they are limited rationality in their choice decisions, which makes the theoretical research results can not accurately reflect the actual travel situation of residents. Therefore, this paper analyzes the travel choice behavior of travelers more accurately from the perspective of limited rationality, and provides a more accurate basis for decisionmaking choice behavior, which can make the road network traffic distribution more in line with the reality, and promote the establishment of a more scientific and reasonable transportation system to improve the urban traffic situation, so that travelers can choose a satisfactory path, reduce travel costs, and improve the satisfaction of travelers for the road network.