Strategies Marketing for Maintaining The Existence, Product, Raw Materials, and Labor Of The Bag Craft Industry in Tanggulangin (Case Study On CV. Parikesit)

One of the artisanal leather bag industries in the INTAKO Tanggulangin region is CV. Parikesit. This study sought to ascertain the best marketing plan for preserving the bag craftsman industry in Tanggulanin (Case Study of CV. Parikesit). This research approach makes use of descriptive and qualitative techniques, so that observation, interviews, and documentation are used as data collecting methods. The information Three steps make up the analysis technique employed in this study: data reduction, data display, and conclusion drafting. The findings demonstrated that Parikesit's marketing strategy employs three methods to sustain CV's existence strategies for labor management, raw material processing, and product marketing. When promoting its goods CV. Parikesit offers two methods of sales