This research aims to explain and exemplify the definition of collective memory in urban spaces, following the definition of Maurice Halbwachs (1968).To achieve this objective, the site at number 1578 on ``Avenida Paulista``, where the São Paulo Museum of Art (MASP) is located, will be analyzed, commenting on its history in order to observe its physical and social changes throughout the decades from 1910 to 2000.
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Reis et al. (2024) studied this question.
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