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This article explores the function and reproduction of the belief in ghosts in the context of current Thailand through contemporary horror story-telling on the Internet. The study reveals that contemporary horror story-telling employs motifs and tale types as key elements in creating fear. Horror stories can be categorized into three tale types: ghost, sixth sense, and haunted place. Key motifs are the characters, objects, events or actions, and places. Contemporary horror story-telling plays crucial roles in creating entertainment, shaping moral standards in the society, reflecting fears, concerns, and problems in the contemporary society, and passing on Buddhist belief and ceremonies in the Thai setting. The transition from traditional horror story-telling to online platform exemplifies a success formula of horror stories on ghosts, which have long been popular in Thai society. Horror stories are reproduced as a vehicle for traditional horror story-telling in the contemporary Thai context. The phenomenon highlights the prevalent notion of traditional ghost stories while also building a new framework of horror stories tailored to the modern period.
Nittaya Wannakit (Tue,) studied this question.