Pathway to ‘creating shared value’ in destination management organizations: Insights from literature review

Responsible tourism development has become a critical component of destination governance. Creating Shared Value (CSV) has demonstrated enormous potential for enhancing the value propositions of several industries by creating sustainable and socially responsible value for stakeholders. However, its effective implementation in the tourism industry has made little progress primarily due to the lack of information supporting its implementation and outcomes. Reflecting on how CSV is implemented across industries, the present study seeks to develop a framework for Destination Management Organizations (DMOs). We identify the building blocks of CSV through a systematic literature review and arrange them to create a conceptual framework. The findings demonstrate that a DMO-specific CSV framework is a powerful differentiator and offers several economic, social, and environmental benefits for society, the tourism industry, and stakeholders. The study extends the application of CSV to the tourism and hospitality industry and provides tourism managers and practitioners with guidelines for developing shared value-creation strategies.