Promoting active living through behaviour change among low-income communities in El Paso, TX: a community-based campaign

The lack of physical activity has become one of the major public health concerns in the general population leading to obesity, which has significant consequences on health and the economy. Programs focusing on increasing opportunities for active living are a powerful way to prevent obesity and promote a healthy lifestyle. This project aimed to promote the existing Playa Drain Trail as a safe place for active living among low-income communities in El Paso, TX. A total of 281 adults attended four community events and completed post-event surveys regarding their awareness and the use of Playa Drain Trail. Although two thirds of the attendees indicated they were aware of the trail's existence, most attendees reported not using the trail regularly, primarily due to safety and motivational reasons. This project demonstrated that in less-resourced communities, well-designed and regularly evaluated campaigns with high visibility can be an effective first step in increasing population participation in physical activity.