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Approximately 1,100 television stations in the USA broadcast local news. Most – if not all – also broadcast weather information. According to a comprehensive 2023 survey, the “average” television station employs four weather people. Over the past five years, the number of active, degreed television presenters who hold the American Meteorological Society’s “Certified Broadcast Meteorologist” designation – the most recognized television weather certification – has shown steady growth, with the number of CBM’s now above 600. Additionally, over 400 weather presenters hold the National Weather Association Seal of Approval. While the public now has access to many sources of weather forecasts (e.g., phone apps, websites), television is still a substantial source of weather information. During periods of severe and high-impact weather, television dominates weather communication. Technological advances such as remote broadcasting capabilities, inexpensive remote weather cameras, and virtual studio weather sets have made television weather presentations more compelling than ever before.
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