Political Communication of the Gerindra Party, Sidoarjo Regency with Gen Z Young Voters

This research aims to describe and analyze the political communication of the Gerindra party in Sidoarjo Regency towards young Gen Z voters. This research uses a qualitative descriptive method. The data used in this research consists of primary data and secondary data. The data collection techniques used were observation, interviews and documentation. This research focuses on the communication of the Gerindra party in Sidoarjo Regency towards Gen Z. The results of this research show that the political communication indicators proposed by Wahid consisting of communication, messages, media, audiences and message effects are in accordance with the reality on the ground. However, the Gerindra party in Sidoarjo Regency still has obstacles in carrying out outreach, such as there are still several areas in Sidoarjo that experience network difficulties. So, party members and the success team had to go to villages where internet coverage was difficult.