Digital marketplace boosts profits for farmers and improves access to fresh produce, highlighting the need for transparency in food systems.
The traditional agricultural supply chain in India often depends on middlemen who drive up consumer prices while giving farmers little profit. This imbalance leads to financial instability, with some cases resulting in farmer suicides. Consumers also suffer, paying more for produce that often loses freshness and quality before it reaches them. To tackle these issues, this paper introduces AgroGo, an Android-based mobile app built with Kotlin and Firebase Fire store. The app creates a direct digital marketplace between farmers and consumers, reducing the need for middlemen. AgroGo allows farmers to upload product details with images, manage their inventory in real time, and set fair prices. It integrates with the Razor pay API to provide secure and flexible digital payment options. For consumers, AgroGo offers access to fresh, seasonal produce through easy search and filtering features, real-time order tracking, and options for delivery or pickup. AgroGo also includes product listing, orders dashboards, smart inventory management, especially for rural communities. By promoting transparency and supporting digital integration, the platform boosts farmer profits, builds consumer trust, and encourages rural digitization. In summary, AgroGo is more than just a transactional platform. It is a socio-technical innovation that helps transform agriculture into a sustainable, transparent, and fair ecosystem. The system empowers farmers to engage in the digital economy while enhancing food security and efficiency in the agricultural supply chain.
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Hasan Phudinawala (2025) studied this question.
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