Tourism Development Solutions in Thuan Hung Rice Paper Village, Thuan Hung Ward, Can Tho City, Vietnam

In the context of experiential tourism and cultural heritage preservation, the development of tourism in Thuan Hung rice paper craft village (Thuan Hung Ward, Can Tho City) not only contributes to community income but also helps sustain traditional crafts. This study investigates the key factors influencing tourism development in the village and proposes strategic directions for sustainable growth. Data were collected from 125 tourists through a structured questionnaire using convenience sampling. Analytical methods include descriptive statistics, reliability analysis, exploratory factor analysis, and multiple regression. Findings reveal five main influencing factors: tourism resources, infrastructure and technical facilities, human resources, product quality, and security and environmental sanitation. Among these, tourism resources exert the most significant impact, while security and environmental sanitation have relatively lower influence. Based on these insights, the study recommends solutions such as resource conservation, infrastructure enhancement, workforce training, product development, and improved management of safety and sanitation to foster sustainable tourism and enhance local livelihoods. Article visualizations: