Marketing Management of Islamic Education Institutions in the Metaverse Era

Educational institutions are faced with complex realities which are a challenge to maintain and improve their existence; Changing times are marked by globalization, the acceleration of information and communication technology, efforts to build a positive image of schools, educational competition with the emergence of new educational institutions, and changes in people's habits that tend towards the digital realm. Using a qualitative approach and data collection using literature studies, the research focuses on examining the marketing management of Islamic educational institutions, the nature of the metaverse, the implementation of the metaverse in the marketing of Islamic educational institutions, as well as the challenges and challenges.