Real Estate Economy in the Post-epidemic Era

The COVID-19 outbreak has had a significant impact on China's real estate market, with the sector's recovery lagging behind the overall economy. This study evaluates the pandemic's influence on consumer behavior, housing demand, and preferences, highlighting substantial declines in real estate development investment and commercial housing sales. Key factors contributing to reduced demand include a shift towards remote working models, heightened health and safety concerns, and evolving perceptions of urban living. To stimulate the market, government incentives such as tax breaks and housing subsidies are recommended. Additionally, developers are encouraged to embrace smart city technologies for optimizing energy consumption and providing convenient community services. Emphasizing health-conscious design is crucial for improving air quality and increasing green space while investors should diversify their portfolios to mitigate market volatility risks and enhance resilience. The objective of this study is to devise an appropriate real estate economic recovery plan that aligns with the changing urban to sustain economic growth.