Bibliometric Analysis of Healthcare Facility Promotion Strategies through Social Media in Indonesia: Systematic Literature Review

Recently most health facilities used social media as a medium for promoting their services and products. Thus, it was necessary to analyze the use of social media as a means of promoting health facilities to determine its effectiveness, novelty and relationship with other fields. This literature study attempted to analyze various research articles that discuss strategies for promoting health facilities through social media by bibliometric method. This was a systematic literature review which the data collection used Preferred Reporting Items Systematic Reviews and Meta-Analyses (PRISMA) method and the data was analyzed using bibliometric stages. The results of this research showed that the development of the use of social media continued to increase. Besides, the research also found that the interconnectedness of health facility promotion strategies was related to the promotion strategies of other businesses which also use social media as promotional media. Future researchers had opportunities to get novelties to conduct collaborative research with other scientific fields.