Communicating Chemistry Innovation to the Public

Very few scholarly studies have been published on communicating chemistry to the public, and even less on publicly communicating chemistry research. Ccommunicating achievements in chemistry research, on the other hand, is an important component of research (and technology) management. New chemical products and new synthetic and analytical chemical processes often have a broad and lasting societal, economic and environmental impact. This trait, differentiating chemistry from other basic sciences, is reinforced by the sustainability challenge to make economic growth compatible with long-term well-being for all people and the environment. This study fills a gap in the literature and suggests avenues on how to conduct said communication based on the methodological autonomy of chemistry as scientific discipline.